La perle magazine
La Perle (The Pearl) is a bi-annual magazine that devotes each issue to a city seen through the eyes of local merchants. It traces the history of the city to discover their experiences, their visions and their personal attachment, in the form of photographs and interviews.
124 pages
150 x 230 mm
Easy to carry while traveling, can also be read at home.
The target of La Perle is anyone interested in handmade items and looking for them when they come to visit a new place or in their own city. It ranges from the student to the older curious citizens. Everyone is looking for their pearl.
The duration of the concept store
The concept store is only open for one semester and closes definitively when the next issue of the magazine comes out to make way for the new pearls of the next issue. The products can still be found in physical stores.
The concept store logo
The logo is changed. An * has been added, because the * in the magazine are linked to each article on the site.
La Perle is not just a magazine. It is also a real brand, using its content to create a unique graphic universe for each city. The Pearl is a metaphor, because each merchant contains something precious, and comes together to form the necklace that is the city. For the first issue, Marseille is in the spotlight. A city rich in diversity, surprising and endearing. The magazine is there to bring you closer to the craftsman and make you want to meet him / her directly in his shop. They are there to inspire us and most of the time they are hidden in this huge industrial world.
